F or two years I was charged with turning Facebook data into money, by any legal means. If you browse the internet or buy items in physical stores, and then see ads related to those purchases on Facebook , blame me. I helped create the first versions of that, way back in Facebook deploys a political advertising sales team, specialized by political party, and charged with convincing deep-pocketed politicians that they do have the kind of influence needed to alter the outcome of elections. I was at Facebook in , during the previous presidential race. The fact that Facebook could easily throw the election by selectively showing a Get Out the Vote reminder in certain counties of a swing state, for example, was a running joke.
Facebook is so proud of its algorithms that it conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads. While no screenshots were included, the report allegedly explained how Facebook could analyze posts, photos and interactions to help determine the emotional states of 6. The analysis done by an Australian researcher was intended to help marketers understand how people express themselves on Facebook. It was never used to target ads and was based on data that was anonymous and aggregated. We will undertake disciplinary and other processes as appropriate.
Hornik had full access to all the data in the study and takes responsibility for the integrity of the data and the accuracy of the data analysis; he contributed to the study's concept, design, and supervision; the drafting of the article; and statistical expertise. Jacobsohn contributed to the drafting of the article. Orwin provided statistical expertise and contributed to the study's concept, design, and supervision. Piesse provided statistical expertise. Kalton provided statistical expertise and contributed to the study's concept and design.
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